Awareness, Emotional Connection, Brand Loyalty
Experiential marketing has a direct impact on how potential customers view your brand. By being able to experience your brand first hand, customers form a positive association and an emotional connection with your product or service.
Cannabureau's marketing consultants have produced some of the most exciting and effective marketing campaigns in the cannabis space as well as the music, fashion, and art industries. Our experiential marketing services include: event production, artist/tastemaker endorsements, event sponsorship, and guerilla marketing.
Event Production: With a combined 50+ years of event production experience, Cannabureau's marketing consultants can produce creative and unforgettable launch events for your product, curate your booth at trade shows and festivals, and hold forums, product pairings, and dinners to shine a light on your brand. Our wide network of venue partners, sponsors, musicians, hosts, tastemakers, and media outlets throughout the country can help ensure the success of your event.
Celebrity & Tastemaker Endorsements: Celebrity/tastemaker endorsement through seeding and collaborations is one of the most powerful tactics available to enhance your brand awareness and increase sales. When a single athlete or other celebrity signs on to a campaign, a business sales can increase by 4% on average. Cannabureau's marketing consultants have deep ties with celebrities, tastemakers, and iconic brands in the fashion, music, sports, and art industries. Combined with the fact that our headquarters in New York City, Los Angeles, and San Francisco, our consultant's access and network can connect your brand with the most influential local, national and international celebrities.
Event Sponsorship: Event sponsorship is an effective marketing channel in that it allows your brand to be identified along with the event organizer. When you sponsor an event, your business improves brand recognition through co-promotion, social sharing, and positive brand image. Our strong networks in a wide variety of industries and our years of experience in event production has evolved our ability to identify events (such as festivals, launch events, and conferences) and event producers that will maximize your brand's exposure and justify your sponsorship commitment. You can depend on Cannabureau to implement a powerful sponsorship marketing campaign.
Merchandising - Apparel & Accessories: As full legalization approaches, cannabis has become more than just a product, it is now a lifestyle. Your brand should be able to speak to your target market through multiples avenues - through your product/service, accessories, apparel, and lifestyle programming. Let us help your brand evolve with the times. Not only will you diversify your product/service offering, you will create a 'lifestyle' that your consumers will form an emotional connection with, and you will be able to grow revenue through adjacent, non-cannabis market. Cannabureau's merchandising consultants can provide your company with the following services:
Manufacturing (through our no-inventory, drop-ship partners)
Sales (wholesale, retail - online & pop-up activation)
SOCIAL MEDIA / E-MAIL
Effective digital marketing strategies are crucial to the success of any marketing endeavor. Our marketing experts offer a wide-variety of strategies and best practices designed to get your business the exposure it deserves.
Cannabureau offers the following digital marketing services:
Social Media Marketing and Management: Our team of social media consultants is skilled in crafting social media advertising strategies, based on an extensive knowledge of industry best practices. In all marketing strategies, thoughtful and catchy design, paired with curated content, and compelling calls to action are crucial to delivering positive ROI on social media platforms. Our experts analyze consumer and industry trends to ensure your content receives as much exposure as possible. Next, we draft, optimize and schedule captivating creative content across a variety of the most popular social networks. Cannabureau works closely with every client to ensure that each social media post adequately represents their brand. Posting ads with the correct dimensions and other requirements across different platforms is necessary to attract users in different markets. Including images, videos and polls are great methods for engaging your customers.
Email Marketing: We work closely with you to provide email marketing campaigns custom-tailored to the needs of your business. Our team can create a high-impact email newsletter strategy such as publication schedules and topic generation. We design responsive email newsletters with persuasive, informative, and on-brand calls to action, then we track and report email success.
COPY WRITING / PHOTO / VIDEO
Your business must deliver a consistent message to customers, and in order for your business’s marketing strategy to be effective, your campaigns must be calculated, far-reaching, and impactful. Our creative team will work closely with you to determine your goals, the image you want to portray for your brand or product, and the target market for your brand or product.
Our experienced creative team can create your business’s marketing assets (i.e. Copy - articles, web copy, newsletters, catalogs, press releases; Visual - video/photoshoots, lookbooks, etc.) as well as work with your team to manage your business’s identity across multiple platforms. These platforms include, but are not limited to:
Social networking sites such as Facebook, Instagram, Twitter, Snap Chat, etc.;
Traditional media such as Vice, Dope, High Times, Curbed, NY Times etc.;
and experiential activations such as Cannabis Cups, Chalice, HempCon, etc.
The services Cannabureau’s team can offer include photo and video content creation across multiple states and countries, graphic design, and copy writing. If you prefer to manage your presence in house, our technology team can equip your staff with the tools they need to effectively engage your customers on multiple platforms.
WEBSITE & GRAPHIC DESIGN
In the landscape of today’s tech-savvy business world every company needs a website, regardless of its purpose. Websites serve as your digital billboard - a marketing tool to generate more calls, leads, referrals, and new customers.
Cannabureau's creative design team creates custom, responsive web design solutions for companies in the cannabis space. Whether your website is in need of updates, or you’re launching a start up, a contemporary user-friendly website significantly enhances your online presence. We work closely with each client to design state-of-the art websites that is representative of their values, who they are, and what they do.
Cannabureau can help extend your brand beyond the website.
Whether your company needs a logo, business cards, catalogs, digital banners, flyers, newsletters, brochures, instructional videos, or display for your tradeshow booth, Cannabureau's creative team of designers, photographers and videographers can produce these assets for you from concept, design, to production. Our team works directly with our clients to ensure satisfaction with the final product.
MARKETING & BRANDING
In the cannabis space, it is crucial to differentiate yourself from the competition. Cannabureau’s team of brand strategists can help your business conceptualize and execute solid strategies for growth that will help you stand out from the crowd. Our marketing and sales strategies will help you generate increased traffic to your store, website, and/or social media platforms, thus maximizing potential customers and sales conversions. Our marketing services cover areas including brand strategy, product seeding, public relations, and newsletter optimization.